A ten year veteran of Hong Kong during the late eighties through 1997, Sheila Arora's experience ranges from the creation and promotion of Fine Art exhibitions to marketing and press relations for a wide range of luxury goods and services in Hong Kong as well as New York, London, Brussels and Central Eastern Europe.
Sheila founded The Source PR in 2004 while based in Rome, Italy - a specialist Art PR consultancy, providing International Press Relations for a variety of clients including the President of the Republic and MondoMostre. Other clients included European luxury lifestyle services needing press relations support outside their place of business.
Sheila is currently working on several Art and Retail projects that span Europe and
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